FITAGO
WHAT?
Packaging design for plant-based supplements brand, Fitago.
Created using Illustrator and Photoshop, the design follows a clean and elegant aesthetic. Each flavour is represented by modern vector illustrations, while the typography—a simple yet serifed font—reinforces the natural and organic essence. A unique colour was assigned to each flavour, enhancing differentiation and visual appeal.
HOW?
The white background symbolises purity and sustainability, aligning with the eco-friendly concept. The serif typography adds an organic touch without compromising readability. The vector illustrations provide a contemporary feel, making the product stand out while maintaining a cohesive and premium brand identity.
WHY?
FITAGO, a brand dedicated to organic plant-based supplements, required a packaging design that conveys elegance, modernity, and sustainability. The solution was a minimalist yet impactful design, featuring a crisp white backdrop, flavour-specific colours, and carefully crafted illustrations. The result is a visually appealing and cohesive identity that strengthens the brand’s presence in the eco-conscious market.
